WHAT IS DIGITAL MARKETING | How to Learn Digital Marketing

WHAT IS DIGITAL MARKETING | How to Learn Digital Marketing
 “DIGITAL”! A word that we use many times in our daily life, which is increasing every day. Digital, has now become a word with which we are all very well aware. Digital Word has made such an
impression on the world that the whole world is now crazy about it. Today every person presents himself in digital form and is digitally connected to someone. During this pandemic COVID-19, we and
the whole world were connected in digital format and will be connected in a similar way. The word Digital contain a wide range which includes digital marketing,digital media, digital technology, digital
economy and many more and all these things are available to us in audio, video or image form with or without internet.
WHAT IS DIGITAL MARKETING | How to Learn Digital Marketing
WHAT IS DIGITAL MARKETING | How to Learn Digital Marketing
                    Out of the above mentioned things, ‘Digital Marketing’ has become very popular in today’s world. Digital marketing is a platform where any businessman or company can promote its products or services
in a digital form like with the access of internet facility, digital media or online based technology such as mobile phones or computers. The word ‘Digital Marketing’ also refered as online marketing, web
marketing, mobile marketing. This is one such platform both Businessman and Customer fulfill their needs according to their convenience.
                    Digital marketing started in India since 1996, but it was not so successful at that time but Its growth has been seen since 2008 when some agencies entered in digital marketing sector in India. After this,
the speed of digital marketing in India increased very rapidly from 2010 which is going to the till today. ‘Atlossosal’ is a first company that started digital marketing in India. After this, digital marketing
continued to get promoted and companies opened up. According to a study, till 2011, only 50 agencies in India But today there are more than 710 companies working in this field.Yahoo which was
launched in 1994 and Google which came in 1998 and shortly after it came to be known as the potential of online selling and marketing to the whole world. After the Flipkart, Amazon, Myntra, Snapdeal,
JABONG, FreeCharge, Paytm Mall, eBay, OLX, bigbasket, Lenskart, indiamart.com, many companies started introducing their business on digital platform. If we talk about telecommunication there are
so many companies in india they are doing great but JIO has took revolutionary step by introducing 4G with convenient price and encourage the digitalisation.The JIO company has emerged as a
revolutionary in India. As per serve of December 2019 it has been noted that JIO is largest mobile operator in India and third largest mobile operator in the whole world. Just like JIO there are many
other companies which are representing themselves on the digital platform and expanding the business.
WHAT IS DIGITAL MARKETING | How to Learn Digital Marketing
WHAT IS DIGITAL MARKETING | How to Learn Digital Marketing
                   In the modern era, the role and importance of digitalisation has noe been increasing rapidly. Digital marketing helps the businessmen to achieve their goals with online sales amd promotion activities of the
product. The digital marketing has taking up traditional marketing as the internet is enable to intract with customers not even domestically but also globally. As this grown up it has also encourage many
others activites like e-commerce which connects with {Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-
Administration (B2A) and Consumer-to-Administration (C2A) e-banking,}, e-banking, mobile banking, and many other activities. Due to digital marketing, the e-commerce business has received a lot of
                 boost and is going to grow further. It seems that e-commerce is a profitable business. A lot of suppliers would like to sell their product or services on e-commerce platforms. They operate their business and make profits,
and the platform can also make profits through their services. Platforms like Alibaba, Amazon, Flipkart, JumoreGlobal,Myntra, Snapdeal, EC 21, erc are good examples. It was found in a study that India’s
                E-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, with an annual growing rate of 51 per cent and this is the highest in the world. All this possible only
because of Digital Marketing.
It provides a great platform to businessmen as well as customers also because customers can easily use digital marketing with access of internet. It was found that 80% of people in USA research products
or services online before visiting or puchasing it from stores or market. As now market has develop on digital platform, customers has also start buying product and service through online marketing. Due
to this customers get many advantages of it. On thus platform customer has wide choice of products and can choose from any vendor located anywhere in the world, as product details are also mention so
the customer can get the real information about the product, customers can buy the product acording to their convenient form anywhere in the world even with moving away from their work place, online
marketing also provide benefit of reasonable price because customers get free from bearing the cost of middlemen, it also helps customers to save delivery time because online marketing delivered the
product to customer’s door step.
                 As the customer get benefits of digital marketing or online marketing, businessmen has also their benefits of having business digitally. There is no need to open a store or showrooms at different locations
, they can deliver the product directly from the factory or manufacturing place, it saves cost of establishment. The E-commerce website remain open 24*7*365 so it increase the number of orders of
merchants business. It also eliminate the customer’s long distance travel & cost to reach and buy from preferred store. With the help of digital marketing businessmen can also increase new customers with
                     visibility of search engine. It also avoids the limitation of geography. With this buisiness get promoted and businessmen get encourage to expand it up to hugher level.Digital Marketing helps to make
strategies and techniques that attract can high targeted traffic with efficient results.
                       So in today’s time, digital marketing has become not only our job but also our need because the whole world has promoted itself on this one platform. Targeting the right kind of people that delivers the
right kind of results is what Digital Marketing is all about – ensuring survival for your business.


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