Have you ever imagined, how many people are searches per day on Google SERPs?
What’s the rate of Google search results?
As per research, Google SERPs processes over 3.5 billion searches every day (Internetlivestats, 2019). It means, if you further break down these statistics, Google processes over 40,000 search queries every second on average.
All these results depend on SEO which we are going to discuss in this article.
Google search engine or SERPs is like an open book for the researchers. It not only provides an appropriate keyword Search list but also gives an idea of patterns and formulas of how to rank the article.
To Understand the basic Key Points of Google SERPs, step up and boost your SEO Knowledge.
Let’s dive into a complete beginner guide of SEO optimization and analyze it STEP-BY-STEP.
Top 10 Steps to take on Google SERPs
# Guidance on SEO optimization
STEP 1: Proper keyword research
Keyword research is the list of words your targeted audience is searching for. The google search engine optimizes it and makes it an initial step in SEO strategy.
In simple words, whenever you are searching for something on Google, it gives you a list of frequently searched words by your targeted audience.
SEO is the process to optimize the visibility of a website on the organic search engine results pages (SERPs).
It mainly targets the set of keywords/keyphrases.
Let’s be more precise.
If you are searching on google for Chocolate Shakes, you will find a number of articles related to Chocolate Shakes. It can be anything like Recipes of chocolate Shake, or its Caption whatever the customer is searching for.
This list is an organic listing done by Google search engine through its popular keywords.
For further more ideas, click on any specific keywords and you’ll find a content result page. Drag down further and you will get more “people also search for” list.
On this Google content result page, you’ll find frequently asked questions by the audience. They are the FAQ contents which are basic queries of the audience.
This is just for a basic understanding related to Keyword research.
About Long-Tailed keywords research.
I personally recommend you to use Long-Tailed Keywords as a beginner. It simply leads to a great SEO tactic. They are more specific to keywords or keyphrases that will easily help you to improve your market understandings.
Usually, longer keywords get less search traffic. But surprisingly, they have a higher conversion value, as they are more determined to search results.
For better keyword research, you can also take the help of free tools that are widely available for Keyword overviews and ideas to optimize your content.
STEP 2: Google’s Front Page Analyzation
After listing your satisfying keywords, the next step which you need to take is analyzing the google first page.
Google search engine results pages (SERPs) will let you understand the patent of resulted keywords and their formate of ranking.
In simple words, it is the sole route that lets you understand how your searched keywords are used by your competitor. Eventually, you will understand your way to grow your website.
Google has dozens of SERPs features appearing on its first page. But can you recognize its categories? The most important is to distinguish them for a paid results and organic results.
There may be some results that the advertisers are paying while bidding on focused keywords through google ads. And I must say, it’s a kick way to take ad relevancy into the account. Whereas the organic results can only be earned by the placements which are determined by Google’s algorithm. It gives you the most relevant results.
You can easily find out by tracking the keywords trigger through Moz Pro’s Keyword Explorer.
After studying and analyzing the patent of Google SERPs, let’s move towards our third step.
STEP 3: Understand Your Topic
You need to understand your niche and be specific about what you are offering to your audience. Always remember, your words are your sword. It can either make you or break you.
Google SERPs can easily get you for whether your content is informative or simply words bragging to knock on the front page.
I have read many contents at their boom step and then eventually feel like they are not up to the mark. It’s just because It starts in one place and ends somewhere completely different.
So be specific to your vision on what you are actually offering and to whom.
For understanding, any topic, make a good research and study the stats of your content and you are ready to go for the next step.
STEP 4: Write a basic Content
After getting a handful of keywords and analyzing the search results, now you are set ready to create your own blog or article or any content you want to represent.
While creating this, it’s up to you whether you prefer different content or better content.
While preparing an article, always remember it should be unique and you are not allowed to use others’ words in your work. Work on your words and be productive as much as you can.
Start scribbling words that click your mind and make basic content neglecting the editor side.
Editing the content is the last touch before publishing. So you don’t need to worry about the grammar and spellings for your work. That’s simple polish to your pearl but before that, you need to create your own pearl.
To make it easier to work, just use some editor tools which are easily available i.e. Grammarly or Hemingway as for basic editor for your content.
STEP 5: Proper use of heading tags
After you are done with the basic content, you need to arrange proper #H1 #H2…….tags and most importantly an Eye-catchy Title.
Heading or subheading helps the reader to understand what exactly your content is about. You need to be precise with your words and give your content complete transparency.
Make sure your first impression is your last impression.
Use a specific Keyword in your Title and make it SEO friendly. Google SERPs usually serve your title and judge your article on its basis.
That’s why a good and hooky title is more important as it’s the cover of your content and every book is judge by its cover. Well, bitter but the truth, it doesn’t matter if your content is outstanding but won’t be effective if your title is boring.
The Key Points to implement for heading tags.
- There must be single H1 tags that are solely for title or heading purpose.
- It must be around 70 characters or less and include your keywords that relate to that specific page only.
- H2 and H3 tags are used for subheadings.
- Start a paragraph with a core sentence. Then elaborate it rest further.
- If you are restructuring your text to frame a heading, just make sure it initiates your paragraph with the essential information which can be soundly searched to study.
- While considering how the information is structured and what the relation is between paragraphs, your subheading should be worth it to make that information easier to digest.
These tags may contain keywords that help SERPs to understand your motive of presenting your content.
STEP 6: Convert your Writing to Readability
After you are done with your basic content, it’s time to give it a polished touch. To make it more readable, you need to be precise with your vocabulary. Less use of fancy and exaggerated words will let your audience understand what you want to present on your platter.
At this stage, you need to start editing your content.
Be precise on your On-Page SEO optimizations.
Not getting your head around it? Don’t worry, we are going to discuss it further.
There are two types of content.
- High profile content with well-standardized vocabulary and exaggerated use of Fancy words to make it feel cool to readers.
- Simple words content which can be understood easily even by a child.
Simple words and proper vocabulary always help to hook up the readers to read your article.
Points to hook your readers:
- Use simple words to make them understand better.
- The length of your paragraph must be short.
- Make the use of “You” and “I” for conservative words.
- Use some humor to bind them to your article.
- Proper use of examples and phrases can make them understand what you are mean to present.
STEP 7: Presentable Content
Images and graphics play a vital role to drive traffic to read your article. As long as your article look presentable, the audience will love to read and share your words further.
Focus on a catchy patent and make your article look more presentable.
Have you ever read an article and felt boring as for lack of its images and boring patent?
That’s why proper time and money should be invested to make a proper patent for your content which can pin the point you want to present.
Do you want to be an Attention seeker? No. Let’s become Attention Grabbers!
Try to learn every basic thing about your services and represent it in a unique but simple way so that your reader finds it interesting and also knowledgeable.
You just need to present your content with hooky words and effective images which can make your reader easy to understand what you exactly want to represent them.
Short paragraphs and conservative language will help you to bind your readers with your words.
STEP 8: On-page and Off-page SEO
On-page and Off-page SEO are the bridge to heave the content on Google SERPs.
You can control your On-page SEO by calculating some of its major features.
Off-page SEO works on the backend by adding the links and optimizing its ranking strategies.
Let’s discuss their checklist to understand it better.
On-page SEO includes a few basic checklists.
- Keywords in your URLs helps google to understand what your page is all about.
- Use short URLs as a recent analysis of 1 million SERPs found it easiest way to rank on Google.
- Make use of your Keyword in your Title tags but in an authentic way.
- Embed Title tag modifiers which are simply words and phrases that are added in your title tag to rank for long-tail keywords.
- It is advisable to use your keyword once in the first 150 words.
- Use proper keywords in H1, H2, and H3 tags which we have discussed earlier
- Uses of optimized images
- Use External and Internal Links
- Social Sharing is the biggest factor for ranking on Google.
- Forum Submission
- Profile Backlinks
- Guest Post
- Make reliable Videos.
Meta Description also proves to be the ribbon on the title of the content.
Use proper keyphrase in Meta Description. The meta description build on your website’s pages simply gives search engines a specific insight, what your page is about.
STEP 9: Link Building
Link Building is most important to stand your content as authentic and reliable to study. It’s highly recommended for You to want to link FROM high-authority web pages TO pages that need authority.
As per research on the Most linked websites worldwide 2020, facebook.com was ranked first among the domains with the most referring subnets worldwide. Here the Google was at the second place on the ranking of the most linked-to websites with 492,522 referring subnets.
While building Links in your article you need to make sure it’s quality. Google is constantly supervising and penalizing websites that build low-quality or spammy links.
Guys, as it’s a beginner guide, without digging further in dept, we can simply say that Previously SEOs have been able to border on the risky side when it came to linking building. Techniques that include article submissions and directory listings by SEO companies were commonly recommended, not because they are authentic but just as they worked well and posed a little risk if done correctly. But now, things are quite different.
Let’s have some basic examples of links that are easily used in an article.
- Press releases with optimized anchor text
- Article directories
- Blog comments that are not moderated
- Guest post signatures
- Embeddable widgets
- Infographic embeds
- User profile pages
- Forum signatures
- Directories that are not moderated
Step 10: Revise and update your content
This is the last and final step after being done with all the above steps.
Start revising your content. Just Like a good cook, how important it is to plate their prepared platter most adorably. Same as a good writer, it is the most essential way to represent their written content.
Update your words in a well systematic manner and follow an eye-catchy patent that represents your content.
For example, if you’re working on “Affordable Shoe store in the UK” and don’t even use the word as it is, Google will know.
If you target “Cheapest Shoe store in the UK”, your website will show up in the SERPs for Affordable Shoe store in the UK”.
Are you seeing the pattern?
The point is, follow every new information in the SEO industry as things are changing rapidly. Make your pattern your own brand.
Always remember, Google is smart and it is depending on semantic data more than ever. If any funky situation arises and a prospect is inquiring about your knowledge of ‘something’ that you know jack-squat about, there is one thing you can still do. Spend 10 minutes on Google. Understand the basic concept of that ‘something’ and land your unique platter right away.
Yes, that creepy imposter syndrome might hit in calling you “fake” but it will only happen if you don’t actually learn that ‘something’ before delivering the project. Go on with your 10-minute professional knowledge.
It operates like your self-proclaimed psychic friend who brags about knowing what is going in your mind and somehow, she is always right.
Besides, Google programs to know exactly what is going on behind the use of a particular word.
One thing that works today might not work tomorrow.
Don’t be traditional, Be a learner.